Behind every new enterprise is a mass of ideas, dreaming, trying, learning, missteps, relearning, investments....That may not work.
Here comes a man who spends a major portion of his life studying the PROCESS that makes an enterprise works.
The fundamental NO-NO: never work for a lunatic.
Paradigm Shift: New Age Of Enterpreneur
What Entrepreneurs Can Learn From McDonaldsFounder, Ray